Overview
DMS | The Data Marketing Summit | June 24-26, 2012
Building the Data-Driven Brand: Data is changing the game. The opportunities with real-time insights into the behaviors and preferences of consumers is changing the way that marketers craft their strategies. The vast pools of consumer insight information available allow brands to improve individual campaign performance, develop deeper ties with existing customers and rethink how they develop new products and services. Data doesn't lie. It can be used to distinguish the best customers, getting the right message to them at the right time. But all this data -- coming from various digital channels like display, search, social and other sources -- doesn't necessarily mean insight. Brand marketers must sift through it to glean the right nuggets of truth. Brands convene at the Digiday Data Summit to discuss how they're navigating the data era to win over new customers and build loyalty among their existing ones.
Past Featured Speakers Include:
(left to right)
Andy Fisher, EVP, Global Data & Analytics, Starcom MediaVest Group
Jason Johnson, Operations Manager, Online Display, Overstock.com
Bennett Zucker, GM/SVP Data Solutions, Ziff Davis
Jeff Lanctot, CMO, Razorfish
Will Margiloff, CEO, IgnitionOne
James Deaker, VP Data Solutions & Insight, Yahoo!
We will gather key executives that have a stake in all sides of this issue. The brands, agencies, and media companies -- as well as demand-side platforms, networks, targeting tech companies and marketing measurement powerhouses will meet in one place for in-depth discussions that will help determine the direction of digital publishing and marketing, even as some of the best practices come under strong analysis from the government and privacy advocates.
Who Will Attend? * Top digital brand executives * Top digital agency executives * Top digital media / publishing executives * Digital technology and service roviders * Demand-side platforms * Networks * Targeting technology providers, * Marketing measurement companies * Media and press
What people are saying about DMS:
"So far, one of the best summit/conferences that I have attended. A lot of great content being debated by a lot of great people! Lively and informative. Nice work, Digiday. (The views aren't half bad either)."
- John McMullin, Vice President, Business Development, Mastercard
"Digiday's Data Management Summit in July 2011 was a great open discussion of the opportunities of data as well as the pitfalls of having too much data. It offered value for those in attendance, focusing on the importance of the "right data." As a speaker, I felt that the panel questions were a great introduction for discussion around how relevant data can be collected and used to make impactful decisions."
- Mark Drusch, President & CEO, e-Miles
"Thank you, Digiday, for running a first class event. From the attention to detail to the content to the participants....you thew a heck of a Summit. I felt privileged to be there."
- Matt Barash, VP, Forbes.com
"Thank you again for the kind invitation. It was a smart conference with some really interesting folks. I have a number of follow up meetings planned with data vendors."
- Kyle Barber, VP Analytics, Starcom MediaVest Group
"Thanks so much to the Digiday team for a great conference. I met great people, learned a ton, and made new and vaulable business contacts. Looking forward to the next one!"
- Michael Benedek, CEO, Datonics
Sample Attendees include:
and many more!
Sponsors
